We aim to make the complex simple and the simple compelling. It starts with a deep understanding of people and what matters to them from both a mindset and dataset perspective. So our conversations are anchored in rich intuition and insight. In today’s world, intuition has a powerful partner in data. That’s why we also rigorously interrogate the dataset, leveraging big data to drive deeper insight, predictability and performance. So we create experiences that matter to people and brands. This philosophy guides everything we do for you.
CXM – Customer Experience Management
Designing experiences with the focus on customers
MRM considers how customers will communicate with the brand and how the brand should be in order to connect and establish relationships with customers.
We must thoroughly consider communication in all aspects so that everything leads to good relationships between customers and the brand.
What companies need in this Age of the Customer is “Customer Obsession” (obsession toward customer satisfaction).
Our Concept Always Focuses on Customers
What We Can Do
Strategy
- Research and Intelligence
- Brand Strategy
- CRM Strategy
- Digital Strategy
- Social Strategy
- Content Strategy
- Channel Strategy
- Media Strategy
Creative
- Brand Development
- Product Innovation
- Campaign Development
- Digital Advertising
- Mobile Design
- Experience Design
- eCommerce Design
- Social Media
- Relationship Marketing
Technology
- CMS Platforms
- Commerce Platforms
- CRM Platforms
- DAM Platforms
- Systems Integration
and Maintenance - Website Development
- Mobile Development
- Application Development
- Technical Innovation
Performance
- CRM Analysis Optimization
- Website Analysis and
Optimization - Campaign Analysis and
Optimization - Social Media Analysis and
Optimization - Mobile Analysis and Optimization
- Search Engine Marketing
and Optimization - Advanced Statistics
Necessity of What “Connects” the Marketing System
Customer journey of each user is diversified from the “purchase funnel”, which has turned consumer behavior processes into models. Therefore, these journeys are changing into “ubiquitous” journeys, which are not very transparent to companies. “Patchworks” are occurring in various layers of strategies on the company side that faces these journeys.
In order to capture customer journeys and enhance customer experience quality to the maximum, MRM proposes “linking marketing and system” to connect and optimize these patchworks.
We will draw the path to issue solving/goal achievement based on the accurate definition of customers’ business requirements as to how we segment, which goal to approach, and which touch point to effectively utilize.
Services Provided by MRM
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Find customers, nurture them, and lead potential customers to sales
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Customer retention activation & relationship enhancement through multi-channels/devices
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Establish a web platform that would realize consistent brand communication for customers